Markting / Designing a soft drink product aimed at children for the UK market

Order Description You have been asked by your Managing Director to develop a new market offering. Targeting the UK market, you need to design and deliver a new drink offering into an already cluttered marketplace. This means that you need to create a specific market space for your new drink with a clear target audience and strategy. Firstly, you need to research the macro-environment to determine current trends in the UK market.