Mass Media Campaign

Create a Mass Media Campaign to promote one of the following a powerpoint or paper

Safe Surrender
Tolerance of Sexual Differences
HIV Testing
HPV Vaccine
Morning After Pill
Condom use
Your Mass Media Campaign should include:

A succinct problem statement
A strategic objective (Specific, Measurable, Attainable, Relevant, Time-Framed)
3 specific segments of the target population
A message (key promise) for each segment (This should include exact wording and graphics if applicable) Avoid fear appeals
A media channel for each segment
A plan for scheduling the dissemination
A plan to evaluate the objective (include measurement tools and times)
References

Full Answer Section

        Mass Media Campaign: Safe Surrender 1. Succinct Problem Statement: Unsafe abandonment of newborns in Kenya leads to tragic consequences, including infant mortality, morbidity, and potential legal repercussions for desperate parents. Many individuals are unaware of the Safe Surrender option, which provides a safe and legal alternative. 2. Strategic Objective: By December 2025, increase awareness of Safe Surrender programs in Nairobi by 40% among the identified target segments, measured by pre- and post-campaign surveys assessing knowledge of Safe Surrender locations and legal provisions.

Sample Answer

        Mass Media Campaign: Safe Surrender 1. Succinct Problem Statement: Unsafe abandonment of newborns in Kenya leads to tragic consequences, including infant mortality, morbidity, and potential legal repercussions for desperate parents. Many individuals are unaware of the Safe Surrender option, which provides a safe and legal alternative. 2. Strategic Objective: By December 2025, increase awareness of Safe Surrender programs in Nairobi by 40% among the identified target segments, measured by pre- and post-campaign surveys assessing knowledge of Safe Surrender locations and legal provisions.