MBA: Marketing Management Final

Order Description Pick a company, or even a non-for-profit organisation, and describe and critique its marketing. Apply as many of the concepts covered in this module as you can. You may recall in summary the concepts you use, but do not spend long describing the concept ? we need you to apply it. We are not going to list out the key concepts here, but we shall have a list of them against which we shall be grading you paper. Nevertheless, three key words will be ?marketing?, ?management? and ?sustainability?. By not specifying here a long list of concepts, we hope to ensure that you have identified them and absorbed them! Remember, we are looking neither for a monograph on marketing management, nor for a series of definitions, nor for a summary of the material covered in the module. Instead we are looking for ?application? to a particular case of your choosing. Put citations for any outside sources you call upon. Be sure to use the Harvard convention on citations and bibliography. Also add a table of contents and an abstract. Word count limit 4000. ==================================================== Additional instructions: =================== Research the global operations of that company. ? Country of origin ? Activities of the company ? A brief historic of its share price ? Legal structures ? Management structures ? Brand and branding: company vs. product ? Marketing mix as it may or not be applied in various countries ? Taxes paid as a proportion of profit ? Any issues on taxation ? Favourable and unfavourable press or other media. After the research and descriptive part of your paper, draw conclusions on what you have learnt for yourself from this module and this assessment. ================ I am listing the key concepts covered in the module: ? Differentiation, competitive advantage? ? Consumer vs. Industrial marketing (BtoC and BtoB)? ? Commoditisation and whether to resist it or accept ? Market Segmentation ? The 4P's of the Marketing Mix ? impact of the Internet and social media on marketing mix ? Sustainable marketing ? Brands and branding ? Pricing. ? Added value.? ? Marginal vs. full costing. Contribution analysis.? ? Price setters vs. price takers.? ? Skimming vs. penetration. ? Experiential Marketing ? Customer Relations ? Service Management 7Ps and 4Cs ? Sustainable Marketing Fundamentals: Triple Bottom Line