Media Theory

Choose ONE question from the list below.
1. To what extent do media have effects? Discuss with reference to different behaviourist perspectives on the media-audience relationship?
2.’The medium is the message’ (McLuhan 1964). Explain McLuhan’s statement in relation to modernity and evaluate its usefulness for understanding TWO media technologies.
3.Assess the strengths and weaknesses of different structuralist theories in their capacity to shed light on media production and consumption?
4. Discuss the ways in which feminist theories have informed a contemporary understanding of media and gender. Consider at least TWO feminist perspectives in your answer.

– Word count 2500 words.
– 12 Academic references; Harvard style.
– Use Contemporary examples to support your argument.

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