Module Strategic International Business Management (RKC) Level 7

ASSIGNMENT 1 RESIT BRIEFModule Strategic International Business Management (RKC) Level 7
Title of
International Business & Strategy (March 2016) – Individual Assignment 1

Word limit 3000 words (+ / – 10%); the suggested word limits in the ‘Details of the Assignment’
are based on your using the extra 10% and are merely indicative.
Details of the
Using Netflix ( as a case company, prepare a report that:
1. Identifies a potentially attractive target market for the company’s future
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T his background analysis must be included as an appendix. 2. Discusses your rationale for the selection of your chosen market. Your rationale
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a pWpoernthd ix2.0 % of the overall mark; 825 words. Your rationale and more detailed discussion of your analysis of the macroseencvtirioonn
mofe tnhtea lm faacinto bros doyf oyf oyuoru rc hreopsoernt. market should be presented in the first
3. Critically analyses the key strategic issues the firm faces in expanding into your chosen market:
im) aorpkpeot r tunities and threats in the firm’s industrial environment in your chosen
-P WLUoSrt h 20% of the overall mark; 825 words.
ii) strengths and weaknesses in the firm’s internal environment which may
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your report. 4. Evaluates the various modes of entry available to the firm and recommends –
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Your evaluation of the various modes of entry available to the firm, and your
recommended / justified mode of entry, should be presented in of the main body of your report. the final section
aYsosuig namree nstt rtaosnkgsly s eatd ovuist eadb otvoe . structure your report in the same order as the
Remember to include a list of references used at the end of the report (presented Harvard style).
Countries to
choose from: You are required to undertake a comparative analysis of the macro-environmental
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? Singapore
? South Korea
? Taiwan
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This assessment assesses how well you can do the following (as outlined in the
module specification):
? Critically review the strategy of an organisation in light of international
business issues, applying relevant theories and concepts
? Produce a creative strategic solution to a business problem for an
aorngda innitseartnioanl efancviinrogn dmiveenrtsse challenges, taking into account the firm’s external
pKreayc Stiskeildls /t o be
Tmhoids uales ssepsescmifiecnatt ioans)s: esses how well you can do the following (as outlined in the
? Develop their analytical and problem solving skills.
? Improve their research skills and data analysis.
? Work both individually and collaboratively to solve a given problem.
? Develop effective written and oral communication and presentational skills.
? Improve their planning, organising and time management skills.
cArsitseersias ment Your assessment will be assessed according to these criteria which are reflected in the Assessment Feedback Sheet:
? Degree of knowledge and understanding of the module subject
? Ability to develop an argument which is clearly justified and relevant to the
particular circumstances of the situation under consideration
? Ability to develop an argument which is well structured
? Breadth and depth of reading from the relevant academic literature
? Ability to critically synthesise and apply relevant theories and concepts from a
range of sources
? Ability to apply the Harvard referencing system in the correct manner
? Ability to collect and analyse relevant data
? Ability to identify and evaluate a range of strategic options relevant to the
particular circumstances of the situation under consideration
? Degree of originality in generating relevant and justified solutions to the
business problem under consideration
? Professionalism of presentation
? Ability to manage time to submit by the deadline
? Academic good conduct
good conduct
Your assessment must comply with the University of Salford policies on academic
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