ASSIGNMENT 1 RESIT BRIEFModule Strategic International Business Management (RKC) Level 7
Title of
Assignment
International Business & Strategy (March 2016) – Individual Assignment 1

module
50%
Word limit 3000 words (+ / – 10%); the suggested word limits in the ‘Details of the Assignment’
are based on your using the extra 10% and are merely indicative.
Details of the
Assignment
Using Netflix (https://www.netflix.com) as a case company, prepare a report that:
1. Identifies a potentially attractive target market for the company’s future
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T his background analysis must be included as an appendix. 2. Discusses your rationale for the selection of your chosen market. Your rationale
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a pWpoernthd ix2.0 % of the overall mark; 825 words. Your rationale and more detailed discussion of your analysis of the macroseencvtirioonn
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3. Critically analyses the key strategic issues the firm faces in expanding into your chosen market:
im) aorpkpeot r tunities and threats in the firm’s industrial environment in your chosen
-P WLUoSrt h 20% of the overall mark; 825 words.
ii) strengths and weaknesses in the firm’s internal environment which may
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your report. 4. Evaluates the various modes of entry available to the firm and recommends –
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Your evaluation of the various modes of entry available to the firm, and your
recommended / justified mode of entry, should be presented in of the main body of your report. the final section
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Remember to include a list of references used at the end of the report (presented Harvard style).
Countries to
choose from: You are required to undertake a comparative analysis of the macro-environmental
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? Singapore
? South Korea
? Taiwan
Learning
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This assessment assesses how well you can do the following (as outlined in the
module specification):
? Critically review the strategy of an organisation in light of international
business issues, applying relevant theories and concepts
? Produce a creative strategic solution to a business problem for an
aorngda innitseartnioanl efancviinrogn dmiveenrtsse challenges, taking into account the firm’s external
pKreayc Stiskeildls /t o be
assessed
Tmhoids uales ssepsescmifiecnatt ioans)s: esses how well you can do the following (as outlined in the
? Develop their analytical and problem solving skills.
? Improve their research skills and data analysis.
? Work both individually and collaboratively to solve a given problem.
? Develop effective written and oral communication and presentational skills.
? Improve their planning, organising and time management skills.
cArsitseersias ment Your assessment will be assessed according to these criteria which are reflected in the Assessment Feedback Sheet:
? Degree of knowledge and understanding of the module subject
? Ability to develop an argument which is clearly justified and relevant to the
particular circumstances of the situation under consideration
? Ability to develop an argument which is well structured
? Breadth and depth of reading from the relevant academic literature
? Ability to critically synthesise and apply relevant theories and concepts from a
range of sources
? Ability to apply the Harvard referencing system in the correct manner
? Ability to collect and analyse relevant data
? Ability to identify and evaluate a range of strategic options relevant to the
particular circumstances of the situation under consideration
? Degree of originality in generating relevant and justified solutions to the
business problem under consideration
? Professionalism of presentation
? Ability to manage time to submit by the deadline
? Academic good conduct
Academic
good conduct
Your assessment must comply with the University of Salford policies on academic
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