Nike, air max is the focus

  1. Business and Product Information
    a) Company overview: description, history, key people, location and subsidiaries, brands,
    and major products and services
    b) Mission and vision statements
    c) Product profile: name, classification, characteristic, distribution, product life cycle, sales
    history
    d) Product overview: problem statement and issues, marketing objectives, and aims of the
    campaign and media expenditures