1.What are the biggest obstacles facing Walmart and other foreign retailers in India?
- Summarize some of the elements in India's political, economic, and cultural environments that can impact the market opportunity there.
- Which quadrant of the matrix applies most directly to India? Why?
- Going forward, to what degree will Walmart be required to adapt its business model in India?
- Based of your reading of the case, would IKEA be described as a global firm or a transnational firm?
- In terms of the ethnocentric/ polycentric/ regiocentric/ geocentric (EPRG) framework, which management orientation is in evidence at IKEA?
- What does it mean to say that, in terms of Porter's generic strategies IKEA pursues a strategy of "cost focus"?
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