On-line campaigns

The task: Analyse the following on-line campaigns: Save the Children http://www.savethechildren.org Oxfam http://www.oxfam.org Outline, compare and critically analyse the main features of the above on-line campaigns. Assess and analyse: • Target audience(s) • Interface design - Navigation, information architecture, organization of content (usability and accessibility) • Use of rich media (images, video, other interactive tools), colour scheme and interactive features • Style and tone of textual content – differentiation of content for the general public and for the media • Types of campaigns, use of interactive tools to involve the users, community sections, user-generated content, social media, mobile applications • Any ecommerce sections for merchandising/donations etc.