Organizational missions and visions are supposed to be a reflection of corporate ethics and values. However, sometimes their actual practices do not follow such statements. Just as with greenwashing, such organizations are blamed for practicing "social washing" or "impact washing". Their activities may not be aligned with the organizational strategy and CSR could be just a cover for its most unpopular practices.
Choose a URL to an advertisement or promotional piece that is available for view online.
Analyze this promotional campaign in detail, following the organization's mission and vision statement to see how it aligns with its core values.
Examine whether this organization could be blamed for greenwashing/social washing from different stakeholders perspectives.
Present a summarized version of how you would improve (if needed) such campaign and align it with a more strategic CSR view.
Sample Solution