What's in it for Me?
Now that you created a vision for your company, it's time to communicate it. Using the guidance from Kotter in Chapter 6, identify two different stakeholders from different departments and develop a draft communication that explains how your proposed changes will impact them and what's in it for them. Items to consider in your communication:
Explain the rationale for change.
Address the "What's in it for me?" question.
Clearly communicate the danger of not making a change.
Ensure that your message is based on facts, or a strong case that you support well.
Sample Solution