PERATIONS STRATEGY PROJECT
You have been requested to provide input and creativity on the motel’s name and strategy for a small property
reopening at the base of Zion National Park. Please review Property Overview download in detail. Develop a
two-page proposal using Microsoft Word providing:
Part One
Recommendation for the Property Name providing a brief explanation for your suggestion. Make sure to
include a business rationale that aligns with your property.
Part Two
Computer-generated logo (not expecting a graphic design masterpiece, do your best). Logo must be computergenerated as you will be using it on recruitment, on-boarding, and training materials as part of future projects.
Part Three
Vision
Mission
Values
Put considerable thought into your vision, mission, and values to ensure they both align and inspire.
Attach a Microsoft Word document with the following proposal standards: