Personas

Create two personas that represent your target market. Your personas need to be detailed. Give us first a visual to look at. Secondly, give them a name. If you are targeting a family -name them all. Then give good details about that person. (see the example list below). Don't use ranges ie: age 15-25 - give a specific name of that person. Think about you - if I asked you to tell me about who you are and characteristics about you, you would be able to give specific details - do the same here. Ensure your personas fit who you say your target market is. For example. Income Education Gender Geographic - where specifically do they live Buying behaviors (be sure to include the typical post-purchase behavior of this group as well. i.e., use of social media) Discuss benefit (behavioral), use (behavioral), lifestyle (psychographic) etc…. of your chosen target market previously submitted. • Use a format that puts one page per persona.