Business Management Analysis Project
The Goals and Objectives of the Project
Students are expected to choose a business organization (for-profit or not-for-profit) to gather information about the organization and its approach to management. The requirements for a business organization to qualify for the project:
- The business organization must have three or more employees and be conducting a legal business enterprise.
- You must have a reliable source addressing a company manager/owner’s approach to one or more management principles. For example, a video interview with the owner regarding his or her leadership style or an article quoting the CEO on plans to address opportunities/threats. A personal interview will also qualify as a reliable source. If a student knows a manager/owner at the company, then the student may prefer to interview that manager/owner about their approach to management. The interview may be conducted remotely. If you want to request an exception for a smaller company or business, please talk to the professor before the midterm.
Business Analysis Paper (10%) - Your paper will be 2 to 4 pages, double spaced with no more than 1-inch margins. The page count does not include references or appendices. Your paper should use business style writing with complete sentences. You should avoid the use of slang and contractions. You must use the following section headings: Introduction, History and Background, Environment of the Organization, Mission and Leadership, and Recommendations. The questions outlined below provide guidance on information for each required header:
A. Introduction. In this section you will provide an introductory paragraph addressing the purpose of your project and summarizing what you learned about the company’s management.
B. History and Background. What is the history, organizational image, size, location(s) of operations, types of products and or services of the business organization?
C. Environment of the Organization. Address internal and external environment issues identified for the organization. Who are the customers and suppliers of the business? Who are the organization’s competitors? What types of economic, political, legal and regulatory issues do they deal with? Any other issues related to the external environment today.
D. Mission and Leadership: What is the approach to leading the organization? What is management’s leadership style? Who are the influential people in the organization? What are the organization’s mission, vision, and goals? Any other key information about the mission and leadership of the company.
E. Recommendations. What are the key facts that manager(s) need to focus on for business improvement? If you were in charge, how would you improve the organization? How might one or more of the four functions of management relate to the improvement(s)? Remember the one constant is change so businesses should always strive to improve. Thus, you should include specific recommendations for improvement.