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Segment 4: Burberry in Fashion: Superbrand Chic.
Instructions:
The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.
Pick one of the strategic issues listed below:
Market niche
Location
Merchandise assortment
Explain at least three elements marketers need to consider when it comes to that strategy.
Explain how Burberry implemented innovative “place” strategies to create value for current and potential customers.
Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APA Links to an external site. resource from the Writing Center for more information.
Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Center’s APA: Citing Within Your
Paper Links to an external site. guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources Links to an external site. table for additional
guidance on source types.