Product protfolio

Order Description Most organisation offer more than on product or service, select two brand companies ( products and life cycle not required ) offering more than one product using appropriate two matrix / model for each Company . The advantage here is that the various products - the product portfolio - can be managed so that they are not all in the same phase in their life cycles. Indicate how any Company could apply the concepts around portfolio management, making generic recommendations. You are required to produce an essay that demonstrates your understanding of key aspects of Strategic Marketing. The essay should have : 1- a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature. 2- an effective practical foundation, which makes generic management recommendations. The work should be submitted in essay format and should be 3000 words +/- 10%. The learning outcomes being addressed through this assignment: 1- Justify, using robust practical and theoretical evidence, the application of marketing across a variety of organisational contexts 2- Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business environment to produce superior marketplace performance. 3- Demonstrate knowledge applied to evaluate marketing practice in relation to the cross - functional aspects of business & management with the goal of enhancing long - term shareholder value. 4- Synthesis complex organisational based information, together with dynamic external data into effective marketing lead stratehies. 5- Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice. 6- Make discriminating use of a range of learning resources in order to solve organisational marketing related problems. 7- Communicate the solution arrived at and the thinking underlying them in verbal and written form. Table of Content: 1- Introduction with portfolio analysis 2- Generic Recommendation