- Read the article by Wright et al. (BB 14) and review the slides. What might be the 3 most challenging aspects of developing a public health campaign? Do not just provide a list. Discuss what the challenges are and why they are challenges.
- Read the article by McGinty et al. (BB 16) and review the slides. Answer all the questions below.
a) What is stigma? Provide one example of a stigmatized condition.
b) How does stigma affect individuals?
c) How does stigma affect health policy?
d) What communication strategies do McGinty et al. suggest to reduce stigma?
- Review the article by Fairchild et al. (BB 17).
a) Identify 2 fear-based public health campaigns.
b) What are the advantages and disadvantages of fear-based campaigns?
c) How might you apply what you learned in this article to the public health campaign that your group is developing?