Consider each of the below options, pick one and outline an idea for a campaign. This is just the idea (not the plan). Be sure to give enough detail to so I can understand the campaign (worth 10 points). Then, come up with some tactics that you could use for paid, earned, owned and shared content (worth 10 points each - be sure to clearly label. Yes, you need examples of tactics for paid, tactics for owned, tactics for earned, and tactics for shared).
Then, explain why this is a unique campaign (10 points). After this, identify a news outlet (newspaper or news show) that you would pitch this campaign for them to cover and explain why this outlet (10 points). Discuss what what newsworthy element(s) you would focus on in your pitch (10 points). Then, identify what social media you think would be the best to use for this campaign and explain why (10 points). Finally, how well written this is will be worth 10 points.
Topic:
Billie Eilish: She wants to do a campaign to get people play the ukulele.