Receive the first shipment of the bracelets

You are the marketing director for a primary care doctor’s office in a middle- to upper-class suburban area. A company has designed a new technology that can measure blood pressure via a wearable bracelet, and your doctor’s office has just been selected to receive the first shipment of the bracelets.
Step one, you will begin your essay with an introduction that briefly identifies the scenario, as well as your marketing goal and primary impediment.
 You are free to create names or other details necessary to illustrate your scenario.
 You should identify a realistic goal and impediment based upon the details of your scenario. Remember, you are the marketing director, and this essay is basically your plan to guide your department to its goals.
In step two, you will discuss the strategic marketing planning process.
 Explain key factors that will or may impact marketing in your chosen scenario.
 Be sure to address how economic factors uniquely affect your chosen scenario (as opposed to non-health care marketing economics.)
In step three, you must briefly describe your marketing communication strategy.
 You need only address the first six steps of effective communication strategies outlined in Chapter 2 of your e-Textbook.
 Ensure you detail specifics in each step that are tailored to your chosen scenario and that support the marketing planning process you discussed in step two.