Risks, Strategic Assumptions

    In the Risks and Assumptions section, note 4-5 key risks, assumptions behind them and how you have reduced the risks. Proof that company can succeed (NO TRUST ME or WE HOPE or WE THINK) Financial Pro-forma (Year 1-5: Annual) Reach at least $1-2 million in annual sales in 3-5 years. In the financial section, you need to show: a. List the assumptions you are using b. Your bottom-up sales assumptions showing your relationship from your investment in your sales driver to sales (and assumptions behind them and how you came up with them - secondary, primary and real research) c. Profit and Loss statement -- for 5 years