Season Ticket Holder No-Shows
Read the case study, Season Ticket Holder No-shows: An Attendance Dilemma at Mississippi State Baseball Games (Morse, 2013). The case study investigates the challenges at Mississippi State University’s baseball program, which has enjoyed strong fan support. The Bulldogs consistently play in front of sold out crowds each time they take the field, however, the rising number of season ticket holder no-shows is concerning.Develop at least 3 strategies to move more fans up the marketing escalator related to the number of games they attend, with the goal of increasing the actual attendance in the grandstands.
Additionally, please detail how you would manage the following opportunities and challenges as outlined in the case study:
Game Day Promotions
Lifetime and Memorial Seating
This 4-6 page paper should include evidence from the Required Studies and your research. Cite and reference your sources in APA style.
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Morse, A. (2013). Season ticket holder no-shows: An attendance dilemma at Mississippi State baseball games. Champaign, IL: Human Kinetics.