Securing the survival of the zoo.
A. Task
For your Final Module Assessment in Business Studies you are required to write a 2,000-word
essay (+/- 10%) on the following topic:
Analyse the strategy of Chester Zoo, both before and during the
Covid-19 outbreak. Based on your analysis, evaluate the extent
to which Chester Zoo’s business strategy is successful in
securing the survival of the zoo.
Starting with the information in the case study provided (see appendix), information from the
virtual workshop with Chester Zoo, and your own research you are required to carry out indepth research into relevant business theories and their application to Chester Zoo.