Selling Egg Rolls on CSUDH campus.

write a marketing plan for starting a food service business selling Egg Rolls on CSUDH campus.
Business Settings:

1. Business: A new retail food service business selling Egg Rolls on campus.
2. Location: CSUDH campus
3. Budget: up to $50,000 (This is important!)

Key Components required in the Marketing Plan

1. Executive Summary
2. Mission Statement/Business Objective
3. Situation Analysis
   a. SWOT Analysis
   b. Competitor Analysis
4. Marketing Strategy
   a. Market Segmentation and Target Market
   b. Positioning Strategies
   c. Marketing Mix
   i. Product Strategy
   ii. Pricing Strategy
   iii. Promotion Strategy
   iv. Distribution Strategy
5. Budget
6. Action Plan (that is, how each component of the marketing plan will be carried chronically).
7. (optional) Monthly Profit and Loss Projection for the first 12 months
8. Other Critical Issues