complete a draft of the SEO Strategy section of your search engine plan. In this section, you will conduct an SEO audit of your
website and then recommend three SEO techniques for your company. Use the SEO Audit Checklist to assist you with Milestone Two. Milestone Two provides
you with an opportunity to obtain valuable feedback from your instructor that you can incorporate in your final project submission.
Specifically, the following critical elements must be addressed:
II. SEO Strategy: In this section, you will conduct an SEO audit of your website and then recommend three SEO techniques for your company.
a) Keywords: Using the Google Trends tool, select five keywords to target that align with your website’s theme. Present your keywords in a
bulleted list and provide a screenshot of the results from Google Trends. Keep in mind that you will make your SEO recommendations around
these keywords.
b) Audit: After conducting a website SEO audit using the checklist provided, present your findings, highlighting your website’s strengths and
weaknesses. Present your answer in the form of a two-paragraph summary.
c) SEO Techniques: Recommend three SEO techniques to improve organic traffic to your website. Make sure you support your answer with
findings from research and specific examples from previous sections.
- What Are Your Strategic Objectives?
List your long-term goals for your search engine optimization (SEO) campaign and
business.
Make sure your strategic objectives are SMART (specific, measurable, attainable,
realistic, and timely).
Example: “The SNHU Pet Food website will grow its lead volume from organic
search by 20% within the next 12 months.” - Keyword Analysis
Select five keywords to target using Google Trends. You will make your
recommendations around these keywords.
Are your keywords following the SMART principle? - Competitor Analysis
Are your competitors large corporations that have a stronghold on the keyword you
are targeting?
Are your keyword selections too conservative?
Sample Solution