SERVICES AND RELATIONSHIP MARKETING MANAGEMENT

Critically analyse the service encounter for a specific service provider and discuss actionable recommendations to improve the service experience. This will require the members of the team (max 4 peers) to both experience and analyse online reviews and comments (i.e. ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​Facebook, Google reviews, Trip Advisor) made by customers. Your discussion must include scholarly and industry sources to support and justify statements made. This is a group assignment, my part is Introduction (100 words), Conclusion (200 words), and Recommendation (800 words)​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​.