Social media is digital word of mouth.

It is used frequently for promoting events, such as concerts. For this post, begin by finding an event that was promoted through social media (facebook, instagram, twitter, etc.). If you do not participate in social media, then you can find articles which describe how social media was used to promote an event. The event can be anything where people gather together -- concerts, sporting events, picnics, community fairs, etc.

Answer the following questions in your first post.

What event is being promoted and on which social media platform(s) did it appear?
What about the message/images used in the promotion created interest or excitement about the event?
Analyze whether the social media platform (instagram, twitter, etc.) was effective in creating awareness and interest in attending the event.

Sample Solution