Prepare the abstract of a project to implement a new CRM platform in your (or your customer’s) hotel-chain. The aim is to manage a large, high quality customer data base which helps you targeting their preferences and allows the organization to bypass as much as possible the ‘middleman’ for repeaters by retaining them and promote digital word of mouth as your best advertising strategy for acquisition. The core values the chain is selling are relax, undisturbed break, perfect logistics and safe installations as well as safe data management and integrity (no unethical data gathering, no data sharing, anonymized analytics, etc.)
• • Please consider the following elements: 1. Specific niche the hotel covers – target client profile, based on location, or the tourist attraction such as architecture, culture, art, natural beauty.
• 2. Features / Functionalities of the CRM platform
• 3. Ethical and Business aspects of Data Privacy in all regions (specifically EU and RGPD)
• 4. Social Media platforms and AI
• 5. Reviews / Reputation
• 6. Satisfaction Surveys