Social media platforms for some brands

1. Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use.
2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail).

Please address the following:

List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade
How do they leverage the use of influencers to promote their brand? 25% of grade
In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade
Social media
Other digital & traditional

Sample Solution