Social media strategies can be a vital part of a marketer’s promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to engage your target audience.
Boma Health Solutions (business that was created for this course)
First, to increase the “searchability” of your business, you will need to incorporate key words into your blog. A key word is a word(s) that your consumer will use to search for a business. Choose 5 specific key words that are relevant to your business. More specific and targeted key words will help your consumer find you faster and more efficiently. Tell us what these 5 key words are.
Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING. What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Sample Solution