You are required to solve a marketing problem or demonstrate a marketing opportunity by
applying methods/models covered in the module to a dataset of your own choice.
The problem/opportunity can be something that is of interest to you or any
organization/brand but needs to be relevant from a marketing perspective.
In terms of methods, your report should contain at least a cluster analysis or a regressionbased analysis covered in the module.
You can obtain a dataset from publicly available sources. Below is a list of examples, but you
are allowed to use data from other sources:
• Kaggle (https://www.kaggle.com/datasets ).
o https://www.kaggle.com/c/rossmann-store-sales
o https://www.kaggle.com/c/competitive-data-science-predict-future-sales/data
Sample Solution