For this milestone, you will utilize the organization chosen in the Module One journal and write a paper that will research the organization’s vision, tone, and mission. Use the Internet or library to research your organization. Study the organization’s vision statement, examine its mission, and assess whether these items are congruent. Is the organization living the mission? Is the tone of the organization evident in its statements and philosophies? Why or why not?
Using Google to research the vision, tone, and mission of a company is as simple as researching the organizations About Us page. Understanding how the company lives the vision and mission may require additional thought. (This paper must be on Southwest Airlines)
For instance as an EXAMPLE, Amazon’s mission is: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience” (Gregory, 2016, para.4). To see if Amazon is living the mission one could look at their About Us page on their website, and do some comparisons on a search engine. As you reflect on what you learned about the vision, mission, and tone for your selected organization, be sure to write about the importance of setting a tone within an organization, as well as the value of having a vision. Include information about how your chosen company sets the tone of their organization within their vision and mission statements. Additionally, provide specific examples regarding the application of vision, mission, and tone to propel the organization.
Reference
Gregory, L. (2016) Amazon.com Inc.'s vision statement & mission statement (An analysis).
Tasks
Evaluate the congruency of an organization’s mission and vision statement.
Describe whether the organization is living the mission.
Justify your argument for or against the organization living the mission.
Sample Solution