Case 01: LaLiga is a global, innovative, and socially responsible organization, a leader in the leisure and entertainment sector. It is a private sports association
composed of the 20 clubs and SADs (public limited sports companies) in LaLiga Santander and the 22 in LaLiga SmartBank, responsible for the organization of
these national professional football competitions. LaLiga, together with Mediapro, are responsible for managing & commercializing the Broadcasting and
Audiovisual Rights of Spanish Professional Football League (First and Second) division.
1 Explain the Unique Features of the Sports Industry and how they influence the Management of Sports Organizations. Give one example.
2 Define Sports Governing Bodies and explain the importance of Statutes and Governance Regulations for the effective management of sports
organizations.
3 Define (and give one example) of External, Internal and Connected Stakeholders of Sports Organizations. Explain how a sport organization can achieve its
primary goals by investing on the relationship with connected stakeholders. Give one example.
Sample Solution