1-intrudction / executive summary: present your thesis statement-what are you saying about this business ( must be an argument)
2-overview of business: structure. product, operating ,area, etc.
3-comparsing of business: examine your business in the wider context of the industry and societies it operates in.
4- primary research analysis .
a. primary research methods (how, where and when this was carried out)
b. analysis of primary research (with graphs interpretation )
5- future recommendations for the business ( based on your primary and secondary research): this is where you tie all the information together and point to the future.