Strategic Marketing

During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department. According to Sam, the flagship academic medical center has a strong enough reputation to attract patients. He further stated that advertising by members of a profession is unseemly.
The system CEO has asked you to prepare a memo to the board outlining what, if any, role (beyond advertising) strategic marketing plays in health system operations.
Consider such aspects as:
Corporate culture
Population health
Brand identity,
Organizational structure.
Support your observations with relevant citations and references for each aspect reviewed.