Strategic Marketing Management

After having worked through the extended reading, please respond to the below discussion prompt. Please be sure to reference your sources in appropriate Harvard formatting and to provide substantive evidence of any claims that you make. Where appropriate, include personal anecdotes, statistics, and references to additional reading or materials. Visit the website of Whole Foods Market, review the company’s vision, mission, core values, quality standards, history, and other relevant information that will help you in conducting competitive market analysis for the company. You will also need to review other resources to conduct a comprehensive and holistic analysis. Your analysis needs to cover the following: environmental analysis, customer analysis, competitor analysis, and analysis of the internal environment based on the resource-based view. Please note that your analysis needs to be based on utilising the models covered in the unit and must highlight the significance of marketing research, benchmarking, and the identification of the core competencies of the company. Following conducting the competitive market analysis, creatively highlight strategies that the company utilises to adapt to changes in the environment and recommend innovative solutions. Use theories and concepts from this unit to support your answers. Also, search for other sources about Whole Foods Market that may help you answer these questions. The word limit for your answers should be between 1000-1500 words. I will attach the extended reading.