Visit the Nestlé Corporation website (http://www.nestle.com/) and the Unilever website (http://www.unilever.com/).
Give a general description of each company’s products.
Share the company’s home location.
Share how each company’s strategies toward international markets – how are they getting their product to market?
Compare their strategies toward international markets. In what ways (other than product categories) do they differ in their international marketing?
Sample Solution