Strategy: Target Market

Choose an existing company/brand that needs to be revamped.
The company should have experienced a decline in popularity, sales, or growth.
Use the Template for Writing a Marketing Plan in the Marketing Insight in Chapter 2 of your textbook and create a marketing plan for the company/brand.
The written report must use titles including the following components:
Executive Summary
Situation Overview
Goal
Strategy: Target Market
Strategy: Value Proposition
Tactics
Implementation
Control