"Strong Brands"

CASE STUDY 3-1"Strong Brands" Please respond to the following: • Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands including Walmart you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why. • Explain the affects you believe the Internet’s capabilities will have on the brands and what the owner of the brand should do in light of them.