Subvertisement

  Create a satirical advertisement & short written statement explaining your subvertisement (ad + 500 words). Your satirical ad will parody and/or critique an existing ad in some way. You may want to see AdBusters (Links to an external site.) for some classic examples of this form of criticism. To do this you will need to understand the original ad and some important information about the corporation or company promoting the product/service to understand how to best subvert their ad campaign and/or business practices. Your subvertisement can take any media form that you would prefer: magazine/newspaper, video, podcast/radio, etc. You do not have to have high quality software or production values to do well on this assignment – these are not intended to be professional ads. You will be graded on creativity, incorporation of course concepts, and appropriate use of parody given the source. Your written statement should explain your intent and point to the original ad that you are spoofing (include a citation for this original ad). The statement and any image files can be submitted as usual on Quercus but audio & video files must be submitted as external links (can use a private YouTube video). If you feel comfortable sharing, please post your subvertisement to the discussion this week as well so we can all enjoy and appreciate your hard work.