Summarize Hoang and Rothaermel (2016

Case: The alliance of community-based pharmacy owners of Puerto Rico: Challenging competition from US chains (C)
• Case questions:

  1. Develop a SWOT analysis that identifies the situation faced by community-based pharmacy owners (as individual companies, not members of the Alliance) as competition with US chains intensifies
  2. Does the Alliance represent an appropriate response to the issues facing pharmacy owners? Why?
  3. What other strategic options did pharmacy owners have (different from the Alliance)?