Target Market

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

1. Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

2. Geographic segmentation:

3. Demographic segmentation:

4. Psychographic (lifestyle) segmentation:

5. Health risk segmentation:

Sample Solution