Rice, X., 2019. The Aldi effect: How one discount supermarket transformed the way Britain shops. The Guardian. [online] Available at: https://www.theguardian.com/business/2019/mar/05/long-read-aldi-discount- supermarket-changed-britain-shopping
Includes a critical examination of the company’s current strategic plans and practices. In addition, you are required to suggest a comprehensive and justifiable strategic plan for adoption and implementation in the future. Your strategic plan must be informed by relevant referenced academic theories, Aldi Corporate information and any other appropriate sources. You are, therefore, required to undertake the following tasks and produce a Report for Aldi’s Chief Executive Officer addressing relevant strategic management issues:
Questions:
- Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past. Discuss the extent to which that balance has been appropriate and explain why? Recommend and justify how you believe that balance should be transformed for the future. What support is required to promote the development of the recommended balance of organisational strategies and plans?
(1000 words) - Critically assess the major macroenvironmental and industry issues that Aldi has faced in the past. Evaluate Aldi’s responses to the major macroenvironmental and industry issues. How effective have those responses been?
Identify and explain the impact of major macro- and competitive environmental issues currently facing Aldi that need to be reflected in the company’s future strategy?
(1000 words) - Using Porter’s Value Chain framework, critically analyse Aldi’s strategic capability. What linkages in the Value Chain does Aldi manage particularly well?
With the aid of the VRIO framework, assess the sustainability of Aldi’s strategic capability.
(1000 words)