The BEHAVE Framework

Review Essentials of Public Health Communication to help focus your media campaign. Remind your classmates what your campaign health issue is and
answer these four questions:
. Who are you trying to reach?
. What do you want them to do?
. What factors influence their behavior?
. Which actions will most effectively address these factors?
Respond to your classmates by helping them think about ways they could conduct formative research to analyze the audience, behaviors, benefits, costs, and
motivating factors for their campaign.