After choosing an organization from the list below, you are to:
(1) Identify and establish the characteristics of your target market(s)
a. Who are the targets?
b. What are their needs?
c. How will the business satisfy their needs?
d. What are the attributes of the product/service you want to
communicate?
(2) Identify one or more marketing objectives
(3) Detail the specific activities you intend to undertake
a. I would like you to be creative and come up with innovative
communication strategies
b. Describe each of the strategies and provide some examples of creative
materials (stories, photos, videos, Apps, etc.)
c. Identify each media you propose to use and explain how you will use
them to communicate
d. Indicate the audience each strategy is addressed to
(4) Indicate an evaluation / monitoring plan of your marketing strategies. (How will
you measure success?)