Write a paper that explains the concept of digital transformation to the company CEO.
The team is a team of consultants hired to provide guidance for a family-owned small sized accounting
and marketing service-based business with 50 employees based in Vancouver, B.C. The organization
earns revenue through providing these range of services to customers globally. The organization
structure is hierarchical in nature.
Although very successful in delivering the service to clients globally, much of the work is done using little
digital technology. For example, accounting is very much paper based with rooms full of boxes of
invoices and other accounting documents.
The CEO of the company has heard about the digital transformation and wonders what that would look
like for the company. Unfortunately, the CEO know little to nothing about what digital transformation
means. If the CEO likes the idea, your team might get hired to create a plan and execute a digital
transformation for the business.
The purpose of the assignment is to write a paper that explains the concept of digital transformation to
the company CEO. The paper will do a deep exploration and provide the CEO of the company with a
broad view of digital transformation and explain how your consulting team might be able to help with
the transformation. Given the limited information, as a team, work through the assumptions about the
business.
Do the following:
• Explain the difference between digital transformation versus business transformation.
• Explain the tangible and intangible value digital transformation brings to the company.
• Explain the risks digital transformation brings to the company.
• Explain the impact of digital transformation on organizational culture. Which organizational
• cultures might work best for digital transformation?
• Conclusion
Sample Solution