Critically apply the concepts, principles and theories of digital marketing
communications. (KU2, SS6)
LO4 Construct appropriate digital marketing communications utilising justified media
channels. (SS7)
LO5 Design innovative marketing communications campaign plans. (SS7)
LO6 Critically evaluate the contemporary regulatory requirements, data protection,
compliance and ethics of digital marketing. (KU3, SS5)
: Case Evaluation and Plan
Choose a brand with online presence and evaluate the brand application of the
theme developed in part 1, related to the brand digital marketingonline practices.
You need to develop a marketing communication campaign plan for the brand
Sample Solution