Advertising is one of the most ever-present forms of rhetoric - persuasion - that we have in modern society. What are the effects of the ads that we constantly see? How do they persuade - or disgust - us? The goal of this assignment is to create a focused argument in which you analyze two ads of a similar type to see how the parts work together to make the whole.
The two ads are IPhone and Samsung. I attached both ads and the instruction for the essay.
In the thesis you should mention rhetorical strategy and company names.
Iphone ad rhetorical strategy is “Logos”
Samsung ad rhetorical strategy is “Pathos”
The Effects of Advertising: Analyzing iPhone and Samsung Ads
Introduction
Advertising is a pervasive form of rhetoric that surrounds us in modern society, constantly vying for our attention and persuading us to buy certain products or services. This essay aims to analyze two ads of a similar type, namely the iPhone and Samsung advertisements, to understand how their rhetorical strategies influence and engage consumers. By examining the logos-based approach of the iPhone ad and the pathos-driven strategy of the Samsung ad, we can gain insights into the effects of these advertisements on viewers.
The iPhone Ad: A Logos-Based Approach
The iPhone ad employs a logos-based rhetorical strategy, appealing to logic and reason to persuade viewers. The ad focuses on highlighting the features and functionalities of the iPhone, emphasizing its technological superiority and reliability. It presents facts, statistics, and logical arguments to build credibility and convince potential customers of the iPhone's value.
The Samsung Ad: A Pathos-Driven Strategy
In contrast, the Samsung ad employs a pathos-driven rhetorical strategy, appealing to viewers' emotions and senses to create a persuasive impact. The ad taps into human experiences, desires, and aspirations, evoking feelings of nostalgia, joy, and excitement. It uses storytelling techniques, relatable characters, and sentimental music to establish an emotional connection with viewers, aiming to create a positive association with the Samsung brand.
The Effects of the iPhone Ad
The logos-based approach of the iPhone ad has several effects on viewers. Firstly, it provides a sense of trust and reliability by presenting concrete facts and statistics about the product. This can appeal to consumers who prioritize technological advancements and seek a rational justification for their purchase decisions. Additionally, the logical arguments presented in the ad can create a perception of exclusivity and superiority, positioning the iPhone as an innovative and cutting-edge device that sets itself apart from competitors.
The Effects of the Samsung Ad
The pathos-driven strategy employed in the Samsung ad has a different set of effects on viewers. By appealing to emotions and creating a sentimental connection, the ad aims to elicit positive feelings towards the brand. Viewers may be drawn to the ad's storytelling elements and relate to the characters depicted, which can generate a sense of empathy and personal identification with the brand. This emotional connection can influence consumers' purchasing decisions by evoking a desire for the product and associating it with positive experiences.
Analyzing How Parts Work Together
In both ads, the combination of visual elements, narration, music, and product presentation plays a crucial role in creating a cohesive whole. The iPhone ad uses sleek visuals, clear-cut explanations, and a professional tone to convey a sense of sophistication and reliability. In contrast, the Samsung ad incorporates vibrant colors, playful imagery, and sentimental music to evoke an emotional response and create a sense of joy and excitement.
Conclusion
In conclusion,
advertising has significant effects on viewers by employing various rhetorical strategies. The logos-based approach of the iPhone ad appeals to logic and reason, emphasizing technological superiority, while the pathos-driven strategy of the Samsung ad aims to evoke emotions and create an emotional connection with viewers. Both approaches have distinct effects on consumers' perceptions and purchasing decisions. By analyzing the parts that work together in these ads, we can better understand how advertising influences and engages us in modern society.