The EMS department in a large

You are the marketing director for the EMS department in a large, culturally diverse urban area that also covers the surrounding county including more rural areas. Your department has just partnered with a virtual company so that certain patients with minor issues can be seen via video call instead of having to physically come to the emergency room.
Step one, you will begin your essay with an introduction that briefly identifies the scenario, as well as your marketing goal and primary impediment.
 You are free to create names or other details necessary to illustrate your scenario.
 You should identify a realistic goal and impediment based upon the details of your scenario. Remember, you are the marketing director, and this essay is basically your plan to guide your department to its goals.
In step two, you will discuss the strategic marketing planning process.
 Explain key factors that will or may impact marketing in your chosen scenario.
 Be sure to address how economic factors uniquely affect your chosen scenario (as opposed to non-health care marketing economics.)
In step three, you must briefly describe your marketing communication strategy.
 You need only address the first six steps of effective communication strategies outlined in Chapter 2 of your e-Textbook.
 Ensure you detail specifics in each step that are tailored to your chosen scenario and that support the marketing planning process you discussed in step two.