Background
‘The fashion industry has significantly evolved over the last 25 years. On the one hand the changing nature of the fashion industry has led to dramatic changes in consumer behaviour and on the other has required retailers to adapt/adopt various strategies to maintain and survive in the market place’.
With an emphasis on the UK your discussion all throughout the assignment:
Should be supported with global examples and relevant theories to elaborate your discussion.
Should be heavily referenced utilising information sources as shown below, number 1 being more important.
1) Relevant theories from various journal articles
2) Examples from the media3) Examples from practitioners’ reports.
Tasks
- Research and critically evaluate the fashion industry considering the last 25 years by discussing:
Key changes that have taken place in the fashion industry
Key controversies that prevail in the industry. (1000 words).
- Research and critically evaluate the key psychological and demographic variables (such as perception, personality, attitudes, Gender and Culture) that may have influenced the way consumers have responded to the changes identified above (1000 words).
- Discuss the strategies that Marketers have employed (or employing) to engage with consumers through social media in order to respond to the changes in the industry. (1000 words).
Sample Solution