The importance of a social media presence
In one paragraph, highlight the importance of a social media presence (e.g., brand awareness, citizen engagement, internal and external communications) and the need for a comprehensive plan to support SMEM operations.
Objectives
The following highlights [Agency]’s SMEM objectives, which align with the [Agency]’s larger strategy. These objectives will serve as benchmarks to measure progress.
• [Outline both long-term and short-term SMEM objectives based on Unit 7 analysis of agency operational and communication objectives.]
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Social Media Team Information
The following outlines designated staff positions who will support the implementation of [Agency]’s Social Media Plan and the management of [Agency]’s social media platforms.
• [Team Member Role or position]
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Social Media Team Resources
The following outlines designated resources used to support the implementation of [Agency]’s Social Media Plan and the management of [Agency]’s social media platforms.
• [Detail equipment, space, and external resources such as other agency tools/apps/information categories used to carry out the plan.]
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