The Marketing Research Project

The marketing research final project will challenge your comprehension and application of the phases and steps associated with the information research
process. See Exhibit 2.4 on page 32 of your textbook for all the phases and steps. You will be required to:
Select a service/project demographic for your Marketing Research Project
Work your product/service demographic through the four phases of the information research process:
Phases I: Determine the Research Problem
Phase II: Select the Research Design
Phase III: Execute the Research Design
Phase IV: Communicate the Research Results
The Marketing Research Project has five deliverables. Parts 1, 2, 3, and 4 are graded. To complete the final project, you must complete each part. Consult the
Course Calendar for due dates.
Course objectives covered by the final project include CO1, CO2, CO3, CO4, CO5, CO6, CO7…